WHO WE ARE

OUR MISSION

420 Trainers’ passion is people! Our purpose is to authentically connect with and elevate everyone we touch through excellence in teaching, seamless curriculum and services and transparent engagement of the cannabis community.


OUR CORE VALUES

  • Connection
  • Community
  • Education
  • Excellence
  • Inclusivity



OUR STANDARDS AND GOALS

We take commitment very seriously at 420 Trainers. We are committed to providing a level of service to our customers that makes us a leader in the industry. In order to do this, we must provide world-class service that embodies the pride of every 420 Team member and have employees who enjoy coming into work every day.

Our goal is to make every course a positive experience for our customers. Our relentless pursuit to improve every facet of our customers' 420 experience is our imperative.  Our investment in technology is second only to our investment in our 420 team members.  

The 420 commitment to meld superior technology with a passionate and devoted team is the driver for what YOU, our customer, can expect.  

Your personal information will be kept strictly confidential and will not be sold, shared, loaned or otherwise disclosed. Any information you give us will be treated as inviolate and only used to enhance YOUR experience through anonymous data driven course engagement analytics. 

Our Team

Meet our experts!

Jessica Jarrard

Director of Clinical Curriculum & Compliance, Trainer

A valued mental health professional, educator, and consultant with a Master's in Cognitive Behavioral Psychology and licensure as a healthcare professional. She has designed and implemented outpatient rehabilitation programs, worked in medication-assisted treatment clinics, in home and school-based settings supporting underserved communities, served as a domestic violence advocate, and is a career counselor. She also offers specialized guidance to organizations navigating healthcare regulations and DEI goals.

She is the founder of Rainbow Counseling and Consultation LLC, a private practice that provides therapy for individuals and families, with a strong focus on the LGBTQ+ community, offering diversity training to businesses and institutions. Currently enrolled in a certified PhD program, Jessica continues to expand her expertise in individual and group drug rehabilitation therapy.

Jessica's in-depth knowledge of national healthcare systems positions her as a valuable advisor on clinical compliance, procedural planning, and improving treatment outcomes. Drawing from years of experience, Jessica ensures that all course content is compassionate, culturally competent, and rooted in real-world clinical expertise.

Victoria Martinez Adalid

Director of Operations & Development

Victoria is a certified legal, government, and financial translator and interpreter with fluency in multiple languages and a Master's degree in Education. As Director of Operations at 420 Trainers, she leads the development and execution of bilingual RVT and sales training programs tailored to the cannabis industry, ensuring accessibility and clarity across diverse audiences.

Her global experience includes serving as Manager of Business Development at Jarrard & Associates across Europe, South America, and Mexico, and leading major international initiatives as an International Business Project Director. She was also competitively selected for an internship with the Organization of American States at the Inter-American Court on Human Rights in Washington D.C.

Victoria's deep background in education, language accessibility, and global business strategy drives her success in creating high-impact, inclusive e-learning solutions. Her operational leadership and combined background in education, international business, and multilingual communication make her a powerful asset, helping 420 deliver inclusive, high-impact learning experiences.

Robert Jarrard

Director of Strategic Development & Compliance

A business development strategist and regulatory compliance expert, leveraging over 30 years of proven success in building and expanding national and international businesses across the retail, industrial, and manufacturing sectors - Successfully building national and regional training programs for Fortune 500 companies and big-box retailers like Target, Best Buy, and Costco, and over 50 of the top 100 U.S. furniture retailers.

As Business Development Manager at Jarrard & Associates, he oversees consulting offices on three continents - coordinating global growth intitiatives with embassies, consulates, and commerce departments.

At 420 Trainers, Robert develops training rooted in best practices from multiple industries. With a Doctor of Jurisprudence in corporate and regulatory compliance, he brings unmatched expertise in legal frameworks, sales program development, and international business strategy.
Robert's ability to translate complex legal frameworks into digestible, engaging training makes him a critical part of our team's mission to educate and elevate workforces worldwide.

Danielle Howard-Ross

Owner of 420 Trainers

Danielle is the founder of 420 Trainers and an accomplished Marketing Director with an MBA and over 20 years of experience in law enforcement relations. Her background gives her a rare, real-world perspective on the long-term impact of marijuana prohibition and a passionate commitment to building a safe, compliant, and community-benefiting cannabis industry.

Danielle has developed high-level sales and marketing programs for major clients, including PepsiCo and national retailers, and has served as a Co-Lead Government Liaison on Empire State initiatives, working closely with the U.S. Department of Commerce on state and federal grant-funded projects to support economic growth and compliance.

At 420 Trainers, she commits to compliance education with an emphasis on both legal accuracy and social responsibility.
Her leadership ensures that every training program reflects a balance of business success, public trust, and equity-driven standards.

RAINBOW COUNSELING

Licensed Mental Health Practice & Educational Consulting Partner

Rainbow Counseling and Consultation LLC is a licensed healthcare firm operating in Massachusetts and Connecticut and is a valued consulting partner of 420 Trainers. The firm brings hands-on expertise in mental health, diversity, and therapeutic program development to help shape our training programs at both the core curriculum and customized levels.

With a focus on LGBTQ+ support and underserved communities, Rainbow Counseling contributes exercises and strategies that improve team dynamics and build cultural competency in all workplaces. Their curriculum guidance ensures our programs go beyond basic compliance to foster meaningful, positive change - providing learners with tools for real-world application and community impact.

Through a blend of mental health expertise and evidence-based practices, Rainbow Counseling helps cannabis workplaces go beyond compliance - fostering lasting change, better team dynamics, and deeper community impact.

Fabio Vera

Director of Research & Learning Outcomes

An academic researcher and Patient Care Advisor with a Master's in Applied Sociology, specializing in public policy, qualitative research, and social theory. At 420 Trainers, he leads the theoretical and data-driven aspects of curriculum development, ensuring every course is backed by evidence-based learning strategies.

Fabio aligns course content with modern sociological insights, measuring learning impact, and fine-tuning outcomes to ensure clarity, accessibility, and relevance, transforming complex ideas into impactful material. Fabio supports the team by providing the theoretical frameworks behind our training programs, helping translate complex concepts into practical, digestible formats. His work supports clear instructional design, culturally informed learning, and measurable course success.

Fabio's academic training and practical experience provide a critical lens through which course content is developed, elevating the quality of every program - ensuring learners not only gain knowledge but also retain and apply it in meaningful, socially responsible ways.

Anette Canup

Director of Innovation & Instructional Design

Anette is the creative force behind the look, feel, and functionality of 420 Trainers' engaging, visually rich training content. With a degree in Theatre Arts and over a decade of experience producing live educational events and voiceover media, she blends storytelling, performance, and instructional design into a seamless learner experience.

Operating from a professional studio, Anette develops and continuously refines all course content using a strategic mix of live performance and AI-generated media. Her focus on aesthetics, accessibility, and emotional engagement ensures that each module is both educational and immersive.

Anette transforms dense material into interactive, learner-friendly modules that inspire retention and enthusiasm. Her innovative approach to instructional design ensures that 420 Trainers' offerings remain engaging, effective, and at the forefront of modern training delivery.